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Guide "How to make a good testimonial video"

January 13, 2023

If you've ever bought a great quality product or become a customer of an excellent company, you probably wanted to tell about it. One way to do this is with a testimonial.Nowadays people don't believe in the usual text reviews on the website, because this text can be written by yourself.

There are 2 types of testimonials that work, these are “thank you” letters and video testimonials. Video testimonials work best.

Rule 1. Questions

To record a good video testimonial, first of all you need to focus on the questions that the salesperson wants answered. If there are no such questions, you can make your own list you'd like to cover before recording the video review. Then it will be much easier for you to make the video.

Here are questions that usually interesting to online sellers in a video testimonial. You can rework them to fit any business topic.

What is your name?
What do you do?
What did you recently buy or what service did you use?
Why have you decided to work with this particular company?
Which problem you wanted to solve there?
Your opinion about the purchased product/service - what was the result you got?
What did you like / dislike most of all?
What made the vendor stand out from the similar companies?
Your gratitude to the seller.
Who would you recommend to work with this company?

Rule 2. Technical issues

If we talk about the technical part of recording a video testimonial, you can do it even on your smartphone. Modern smartphones as a rule are equipped with cameras that record quality video and sound. For the best sound quality, it is better to use the original headphones that come with your smartphone, as they usually have a good microphone. You can use a regular video camera and microphone as well.

Rule 3. Silence

It is important to have complete silence when recording video. An opened window and talking neighbors can significantly interfere with the process. The right light is also important - it's best to sit in front of a lamp or window so that your face is well lit.

Rule 4. Sincerity

Essential condition for a good video testimonial is sincerity and genuine emotion. That is why it is better to make the video review by hot steps. In this case you will be able to convey all the pleasant impressions and joy of working with the seller and using new goods/services bought. Be smiley and honest, that's very valuable.

Rule 5. Time

Your testimonial video should not be long, try to keep it to 2-3 minutes. Then it will be viewed by a large number of people.

Rule 6. Send or post

When the testimonial video is ready you can send it to the seller if you have his contacts. The seller can post the video review on his site and on social networks. This will allow him to promote his store. Also, most likely, you will be given some additional advantages in this online shop, because sellers are more loyal to those who left a video testimonials. You likely will be offer some bonuses in the future.

If you don't have seller's contacts, you can post the video testimonial in your social networks, on YouTube, Vimeo or other video hosting sites as well as special review sites. If you text the name of the company your video tetsimonial is about, the online store representatives will be able to find your review with the help of special services.

And remember that your video testimonil will be very useful to other buyers! Don't hesitate to share your emotions and impressions with them!

P.S. With Recomm, online stores can create a campaign to collect video testimonials from customers in two clicks. Using a single link the user can record a testimonial video and automatically send it to the seller. Moreover Recomm video testimonials servise is compatible with different website builders and absolutely free. So refer the tool to your favorite online stores and make amazing testimonial videos quick and easy!

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